Recycling ads are often rather serious and focus on the negative environmental consequences of not recycling. The new campaign platform for Victoria’s Container Deposit Scheme (CDS Vic) flips that idea by showing the positive feelings you get from taking part in the scheme.
Let's be honest, recycling through CDS Vic isn’t going to make you millions. But knowing you’re helping the planet, your community, or a local charity organisation makes you feel bloody good inside.
30" TVC
Outdoor
Audio
Social
