My advertising career started at TBWA\Melbourne in 2013, fresh out of AWARD School. Being with a single agency for over 12 years, I gained a breadth of campaign experience conceptualising and producing campaigns within automotive, higher education, banking and finance, health insurance, government, tourism, technology, and not-for-profit sectors. 

In 2019, I was promoted to Creative Director and helped lead standout work for South Australia Tourism Commission, Deakin University Australia and G’Day Parks. 

My work has received recognition in major international and national awards, such as Cannes Lions (gold, bronze, finalists), D&AD (graphite, wood), Effies (gold, finalists) Spikes Asia (silver, bronze), AWARD Awards (silver, bronze), Mumbrella Awards (winner, highly commended, finalists) and AADC (The Gold Chair, award, finalists).

In 2023, following the birth of my daughter, I decided to get back on the tools so that I could balance life a little better.

In early 2025, I left TBWA\Melbourne to become a creative consultant, and have enjoyed contracts with clients including TBWA\Melbourne, Bullfrog, R/GA and AMOK Creative. And I’m doing my best to keep up with one very cheeky toddler, whilst also welcoming a second beautiful girl into the world.

Doing what I do is enriching on many levels. I’m privileged to create and produce work that can make people laugh, cry, be inspired and have their voice heard. Creating meaningful work is never done alone, and being surrounded by such passionate and talented people brings me much joy.