In 2016, ANZ bank celebrated their 10th year of partnership with Sydney Gay and Lesbian Mardi Gras and wanted to prove they were more than just a sponsor name. So they changed theirs. From the top down ANZ rebranded as GAYNZ, even erecting a branch fit for a Queen.
Campaign case study
GAYNZ branch mural – 'Facial heir'
GAYNZ business cards
